India's tourism board is fighting to salvage the country's reputation after graphic photos of "decomposed dead bodies" and garbage piling up in the Ganges river appeared in the Chinese blogosphere.
The photos were also accompanied by an unflattering blog about filthy living conditions in the country.
India’s tourism industry has been battling a spate of negative publicity since a 23-year-old female student died after being gang-raped on a New Delhi bus last year.
On Sunday, five villagers confessed to gang-raping a Swiss tourist in central India. The incident drew international concern about tourism and women's safety in the country.
In January, a 23-year-old Chinese national was reportedly raped in New Delhi. Beijing urged the Indian government to do more to ensure the safety of mainland visitors.
