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Founder of the Dyson company, designer James Dyson, poses next to a model of a Dyson engine in a 2018 file photo. Photo: AFP

UK vacuum giant James Dyson is moving headquarters to Singapore, citing Chinese market and Asian production

  • The billionaire Brexit backer’s CEO Jim Rowan says the move is unrelated to Britain’s impending departure from the EU
  • Rowan says he and Dyson’s other top executives will relocate to Singapore as soon as the paperwork to re-register is complete
Singapore

James Dyson, the billionaire Brexit supporter who revolutionised vacuum cleaners with his bagless technology, is moving his head office to Singapore from Britain to be closer to his company’s fastest-growing markets.

Dyson’s company said the move to Singapore, where the firm had already announced it would build its new electric car, was not driven by Britain’s looming departure from the European Union or tax implications, with much of its product development remaining in south west England.

James Dyson revolutionised vacuum cleaners with his bagless technology. Photo: Bloomberg

The 71-year-old inventor has become one of Britain’s best-known entrepreneurs, creating a multibillion-dollar company from an insight that a cyclone could collect household dust better than a clogged-up bag.

Chief Executive Jim Rowan said the manufacturer of air purifiers, hairdryers and cleaner, lauded by politicians as a British success story, was a “global technology company”, with 96 per cent of its sales outside Britain.

Hype over Dyson’s Singapore electric car plant is a load of hot air

“Our growth rate in Asia has doubled most other places in the world over recent years,” he said, adding that more than half of its profit came from the region and the move was aimed at “future proofing” Dyson, the firm.

Rowan said the company, which broke through the £1 billion (US$1.3 billion) barrier for annual profit in 2018, was moving to be near its manufacturing centres and the markets where it was seeing the biggest demand.

“It allows us to make sure we will be putting our best efforts to secure those opportunities, as well as keeping an eye on those investments, especially EV (electric vehicles) and batteries,” he told reporters on Tuesday.

Britain's Queen Elizabeth presents James Dyson with the insignia of members of the Order of Merit, during a private audience at Buckingham Palace in London in 2016. Photo: Reuters

There would be a “negligible difference” to its tax payments as a result, said Rowan, who is already based in Singapore, where the corporate tax rate is 17 per cent. It is 19 per cent in Britain, but is set to fall to 18 per cent in 2020. He said he would be joined there by other senior executives including the company’s chief financial officer, once the paperwork to re-register was complete.

Rowan said the Chinese market had grown in four years from a start-up to a market of a similar size to the United States.

Dyson promises an electric car that won’t suck

James Dyson came out in favour of Brexit days before the 2016 vote, when he said Britain could be about £18.5 billion (US$24 billion) better off each year if it left the European Union.

But with only weeks before Brexit, other manufacturers are warning of huge damage if no divorce deal is struck.

Rowan did not foresee see any issues relating to the movement of goods for Dyson.

“If your supply chain is in Asia, and you are manufacturing in the Philippines, Singapore and Malaysia, then obviously you don’t get badly affected with those changes post-Brexit,” he said.

Inventor and designer James Dyson. Photo: AFP

Dyson, which has 5,853 engineers and scientists working on its new electric car and other products, said it was still expanding its research and engineering operation in Britain.

It reported earnings before interest, tax, depreciation and amortisation (Ebitda) of £1.1 billion pounds (US$1.42 billion) in 2018 on turnover up 28 per cent to £4.4 billion pounds (US$5.7 billion).

Dyson also said on Tuesday it had hired executive Roland Krueger from Infiniti Motor Company and Nissan Motor Co to oversee its automotive project.

Chinese police pull the plug on Dyson hairdryer pirates

“We expect to be able to go in and disrupt yet another industry using bespoke Dyson technology and innovation,” Rowan said.

In October, it said it would build its electric car in Singapore because it said it was close to suppliers and Asian markets for the vehicle, which is due to launch in 2021.

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