Gambling firm Paddy Power behind Dennis Rodman's North Korean trips
Internet gambling company initiated Dennis Rodman's basketball efforts in North Korea
The growing basketball collaboration between Dennis Rodman and Kim Jong-un, the North Korean leader, can be traced back to an Irish online betting company and the pope.
Rodman, the former NBA star who arrived in Pyongyang on Thursday to tutor North Korea's best basketball players at Kim's behest, is doing so under the sponsorship of Paddy Power, Europe's leading internet gambling business. The four-day trip comes after a deadly purge by Kim that has raised worries of a dangerous power struggle in the nuclear-armed and often unpredictable country.
It all started when the pope resigned. That had everything to do with it
How Rodman and Paddy Power came to know each other is rooted in what gambling industry experts call the company's culture of shrewd stunt marketing, offensive ads and the acceptance of wagers on almost anything, ranging from the final episode of to a president's longevity in office.
The relationship began in February, when Paddy Power took note of Rodman's highly publicised first visit to North Korea and his declaration of friendship with Kim - just as company officials were strategising to maximise betting profits on the successor to Pope Benedict.
They recruited Rodman to encourage betting on a black pope, riding him around Rome in an ersatz popemobile, as speculation intensified that the cardinals closeted in the Sistine Chapel might pick Peter Turkson of Ghana to be the Catholic Church's first African pope.
"We had a money-back special: your money back if the pope's black," Rory Scott, a Paddy Power spokesman, said in a telephone interview.
