Located at the lively Fashion Walk in Causeway Bay, the pop-up takes up two floors of space spread across 3,000 square feet. A double-height glass facade, which echoes the look of the original IWC manufacture, gives the space a vintage look and feel. 

Nestled inside the pop-up is a little cafe manned by Urban Coffee Roaster, with coffee served in cups paired with coffee sleeves featuring IWC watches. There are also interactive digital stations where watch enthusiasts can play games with a chatbot and other attractions. 

In the centre of the ground floor is a “time machine” depicting the maison’s founding year, 1868. A highlight of the ground floor is an exhibition featuring historical IWC novelties. 

An internal staircase takes visitors up to the upper floor, which is divided into different zones to bring the six worlds of IWC, plus the newly launched Jubilee Collection, to the forefront. Novelties from each of IWC’s collections are also on display, as well as other Instagram-worthy decor. Need some Insta-inspo? Take a photo with the vintage Vespa in the Portofino zone, or have a fiddle around the watchmaker’s table.  

Address: Shop 9-10, 22-23, G/F and F-8, 1/F, Main Block, Fashion Walk, 11-19 Great George Street, Causeway Bay

Dates: open until June 10

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