Shopbop fashion director Caroline Maguire shares style secrets and trends

Fashion veteran Caroline Maguire joined Amazon-backed e-commerce fashion giant Shopbop last year as fashion director. The New Yorker had previously worked with the likes of Neiman Marcus and Bergdorf Goodman.

What’s Shopbop’s new fashion direction and how does it differentiate itself from other competitors?

We first opened in 2000 [as a brick-a-mortar store] and launched e-commerce the next year. We’ve grown so much and I’m really excited about the future as well. Shopbop is a brand that services a global and international customer [base]. We are about owning the trend and finding emerging talents.

Tell us about some latest brands that Shopbop has picked up.

Recently, we’ve launched so many exciting things and one of my favourite brands is No.21. Their shoes feature a beautiful knot detail. It’s super fun. I also love Moussy Denim from Japan and fine jeweller Sydney Evan.

What do you think about the denim trend?

I love denim. It’s works hand-in-hand with the streetwear trend as well.

What are some of your criteria when it comes to choosing collaborators?

There’s not much of a [standard] criteria but we want to partner with brands that we feel can [unleash] the most potential. It’s also about the trends and what’s happening.