6 of the richest football stars in 2023 – net worths, ranked: from Cristiano Ronaldo’s Louis Vuitton and Nike millions, to Lionel Messi’s Inter Miami CF deal and Neymar’s FC contract with a mansion
6. Erling Haaland: US$58 million
The Norwegian superstar scored 52 goals in competitions last season, breaking the record for a Premier League player. His success has attracted competition, prompting Manchester City to reopen contract talks, reports Forbes.
Erling Haaland’s on-field deals are estimated to be around US$46 million, while his off-field earnings amount to around US$12 million. He has a deal with Nike and was on the cover of the EA Sports FC 2024 video game. According to The Telegraph, Haaland signed a deal with Nike to be his boot manufacturer for the rest of his career. The 10-year-plus contract has been viewed as likely to be the most lucrative in the history of football.
The superstar striker also signed deals with Breitling, has equity in Hyperice, and partnered with streaming service Viaplay to make a documentary on his move to City called Haaland: The Big Decision.
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5. Karim Benzema: US$106 million
Striker Karim Benzema followed in Cristiano Ronaldo’s footsteps by moving to Saudi Arabia, joining Al Ittihad Club. He said the decision was motivated by wanting to be in a country “where I feel people are already like me”, per Forbes.
His on-field earnings come to around US$100 million, while his off-field earnings come in at around US$6 million. His sponsors include the likes of Adidas, Hyundai and EA Sports. His contribution to football has not only earned him the respect of his peers but also the prestigious Ballon d’Or award in 2022.
4. Kylian Mbappé: US$110 million
The French captain and Paris Saint-Germain forward’s estimated total earnings of US$110 million make him the fourth richest football player on our list in 2023. While Kylian Mbappé’s future may remain uncertain for now (there are recent reports that he might be moving teams), his endorsement deals with the likes of Nike, Hublot and Sorare, per Clutchpoints, have boosted his off-field earnings.
3. Neymar: US$112 million
The Brazilian forward’s sponsors, who include Puma, Konami and Red Bull, have added an estimated US$32 million to his off-field earnings. Neymar ranks third on our rich list after signing for Al Hilal SFC in the Saudi Pro League in August.
His on-field earnings are estimated to be around US$80 million, per Forbes. Neymar even reportedly received a mansion complete with staff, a fleet of luxury cars, and access to a private jet as part of his deal with Al Hilal SFC.
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2. Lionel Messi: US$135 million
The GOAT’s on-field earnings are estimated to be US$65 million, but off-field he has pulled in an estimated US$70 million. Lionel Messi’s move to Inter Miami CF has seen record fan interest, resulting in revenue shooting up for the club, reported ESPN. According to Sportico, the Argentinian World Cup winner’s endorsement deals with Adidas, Mastercard, Pepsi and Saudi Arabia’s Tourism Authority remain a staple in his cash-earning ability.
1. Cristiano Ronaldo: US$260 million
- French star Kylian Mbappé may or may not remain with Paris Saint-Germain, but his endorsements with Nike, Hublot and Sorare keep the money coming in
- Cristiano Ronaldo’s Saudi Arabian club Al-Nassr FC signing earned him around US$200 million – that and his big-brand endorsement portfolio takes him to the top