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How Harry Styles makes and spends his millions: the superstar went from One Direction member to Don’t Worry Darling star and Gucci face … and he splurges on Ferraris, London mansions and artworks

Harry Styles is one of the most famous people in the world, but how did he get here? Photo: @harrystyles/Instagram

Harry Styles may have gotten his start in One Direction, which sold millions of albums and had several sold-out tours, but he’s also made headway in his own solo act, films, endorsements and brand. From fancy cars to works of art, the English superstar sure knows how to splurge, too.

Now, he’s one of the most successful performers on the planet – so how does he earn and spend his millions?

Harry Styles’ One Direction beginnings

One Direction members Harry Styles, Louis Tomlinson, Liam Payne, Zayn Malik and Niall Horan on ABC’s Good Morning America in New York. Photo: AP
Styles was grouped with Niall Horan, Louis Tomlinson, Liam Payne and Zayn Malik on the 2010 season of UK’s X Factor to create One Direction. After coming in third place on the competition show, the group went on to become one of the biggest boy bands of all time.

On both sides of the Atlantic, the group topped music charts and found worldwide acclaim. In the process, they sold millions of albums and brought in hundreds of millions on tour.

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One Direction band members Liam Payne, Louis Tomlinson, Zayn Malik, Harry Styles and Niall Horan performing together. Photo: Handout

Styles had to split all that with four other people (not to mention managers and agents). He probably was getting a nice taste, but soon he’d be getting it all for himself.

He went solo and continued to make major bucks

Harry Styles performs on the NBC Today show concert series in New York City, US, in May 2017. Photo: Shutterstock

In 2017, Styles came out with his self-titled solo album and it went certified platinum. According to Forbes, it was the ninth-best-selling album sold that year, with 1 million copies.

Performers get the real money by going on the road and Styles toured through 2017 and 2018 on his first album. The hard work seems to have paid off: the tour made about US$62 million in ticket-sale revenue alone.

He made his film debut in Christopher Nolan’s Dunkirk

Harry Styles (left), Aneurin Barnard and Fionn Whitehead in a scene from Christopher Nolan’s film Dunkirk. Photo: AP

The same year he was touring, he starred on the big screen in this war epic. His performance as a soldier stuck on a beach during World War II found a positive reaction. The film made about US$525 million at the global box office, according to Box Office Mojo. For his part, Styles was reportedly paid US$3.4 million.

He also earns money through merchandise and his Pleasing brand

One Direction fans pose with the wax figure of Harry Styles at Madame Tussauds in London, UK. Photo: EPA

Since the One Direction days, Styles has done well in merch sales. Back in his boy band days, he was on everything from shower curtains to key chains. It’s hard to say how much of those sales actually went back into his pocket, but since then, he’s certainly been cashing in on his Pleasing brand products and Love on Tour merch.

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His first Love On Tour brought in almost US$95 million

Harry Styles performs on NBC’s Today at Rockefeller Plaza in New York City, US, in February 2020. Photo: TNS

After 42 shows in the US, Billboard reported in 2021 that his tour following for his second album Fine Line brought in US$94.7 million. Quite a jump from when he went on the road for his first solo album. This also doesn’t include all the Love on Tour shows he’s done globally since Harry’s House was released in 2022.

He also likely made millions in Don’t Worry Darling

Harry Styles, Sydney Chandler and Olivia Wilde attend the 79th Venice Film Festival in Venice, Italy, in September 2022. Photo: Reuters
Though the film received mixed reactions from audiences and critics, the bad PR around the film was even worse and Styles was right in the cross hairs. Along with playing one of the leads, he was dating the film’s director Olivia Wilde at the time.

It’s unclear how much he was paid for the role. An early report claimed he was paid US$2.5 million while his co-star Florence Pugh was paid US$700,000, but Wilde disputed this pay discrepancy to Variety.

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And let’s not forget the endorsements

Harry Styles has multiple brand endorsement deals. Photo: @harrystyles/Instagram

Back in the One Direction days, Styles showed up in Pepsi ads and car commercials. Now he’s appearing in ads for Gucci and Apple. An upgrade, indeed.

However, Variety reported Styles did donate his entire pay cheque for last year’s AirPods ad to the International Rescue Committee, a global humanitarian aid organisation that is responding to the more than six million refugees being forced to flee Ukraine.

He splurges on cars

Harry Styles is an ardent fan of classic vintage cars. Photo: @VibeTickets/Twitter
The star is known to have a garage full of high-end rides. He owns a Ferrari California Convertible worth US$195,000, an Audi R8 Coupe, which costs US$130,000, a Jaguar E-Type and a Mercedes-Benz 230SL.

He’s also spent thousands on risqué artwork

Harry Styles has a penchant for titillating art. Photo: @harrystyles/Instagram

E! reported in 2014 that Styles spent US$33,000 on artwork by Hayden Kays. Kays’ work is known to be provocative and sexual. The original works are hand-typed and feature phrases like, “If I wasn’t straight I’d definitely be gay,” and “I love the way you love the way I love you.”

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He has owned homes in New York, Los Angeles and the UK

Harry Styles possesses multiple homes globally where he can stay in between his worldwide shows and shoots. Photo: @harrystyles/Instagram

The star is always jet-setting around the world, so he’s got a few homes. According to The Richest, his first purchase was a Hampstead home in North London for US$4 million. Then he bought a two-storey, four-bedroom, six-bathroom house in Los Angeles for US$6.9 million in 2016, but he later sold it for US$6 million in 2019, per New York Post.

He also owns a New York City penthouse in Tribeca that costs him US$8.7 million, according to Architectural Digest and he has three houses on the same London street, according to Hello!

This article originally appeared on Insider.
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  • Harry Styles has sold millions of albums and performed in sold-out tours, both with his band One Direction and in his solo act – now he’s starred in films like Dunkirk and Don’t Worry Darling, too
  • Not only does the English superstar have three houses on the same London street, he also bought a flat for US$8.7 million in New York; he’s an avid collector of vintage cars and risqué art too