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Inside Angelina Jolie’s new fashion collective, Atelier Jolie: the former UN rep’s project allows customers to work with master tailors, while sustainably using deadstock and assisting refugees

STORYAssociated Press
US actress Angelina Jolie arrives for the state dinner in honour of South Korean President Yoon Suk Yeol at the White House in Washington DC, on April 26. Photo: AFP

Angelina Jolie just announced a new fashion venture on Wednesday aimed at allowing customers to participate in the making of their own creations with master tailors, patternmakers and artisans around the world while keeping discarded fabric out of landfills.

The actress, director and former special envoy for the United Nations’ refugee agency said on Instagram and the new website of Atelier Jolie that the project will make use of deadstock fabric and vintage materials.
Angelina Jolie poses for photographers upon arrival at the premiere of the film Eternals in October 2021, in London. Photo: AP

“We hope to create a community of creativity and inspiration, regardless of socio-economic background,” Jolie, 47, posted on the brand’s site. “We will spotlight the people who play a part in each creation. We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill.”

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The project hopes to “help share the richness of their cultural heritage and support the development of their own businesses”, Jolie wrote. In addition, customers will be able to repair or upcycle pieces from their wardrobes as a way to eliminate waste.
 

“We can all collect, appreciate and be influenced by the designs of others. But the highest form of self-expression – and I believe the most fun – is to create for ourselves,” she said.

The idea, Jolie said, stems from her “appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression”.

Angelina Jolie arrives with her son Maddox Jolie Pitt for the official state dinner held by US President Joe Biden in honour of South Korea’s President Yoon Suk Yeol at the White House in Washington DC, US, on April 26. Photo: Reuters

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No further details were released. When Jolie stepped down from her UN special envoy post in December, she said she felt it was time “to work differently” by directly engaging with refugees and local organisations.

Jolie’s fashion choices always generate intense interest in the media. She and her children are often photographed and their styles dissected. Two of her children, Shiloh and Zahara, wore pieces from their mother’s archive to the premiere of her 2021 film, Eternals.
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Fame and celebrity
  • On Wednesday, actress, director and former special envoy for the United Nations’ refugee agency Angelina Jolie announced the launch of her new fashion venture Atelier Jolie on Instagram
  • The Eternals star’s project will make use of deadstock fabric and vintage materials and will set up apprenticeships for refugees and other talented, underappreciated groups