Designers to transform hotel rooms into their personal showcase

Designers tend to live in their own little dream world, so this event is a good way to drag them out of there and give them a chance to meet the people who will buy and use their creations."

So says Belgian-born industrial designer Frederic Gooris about this weekend's "In Bed With Designers" event organised by BuyMeDesign, an Asia-focused e-commerce site featuring more than 3,000 hand-selected home, design, fashion and gift brands.

Gooris, who runs Studio Gooris in Hong Kong, is among 50 designers from more than 10 countries participating in the design invasion that will take place over three floors of the Mini Hotel in Causeway Bay, where each creative is getting the chance to transform a room into their personal showcase.

"It's going to be fun - inspiring for the consumers as well as for the designers," says Gooris. For the event's organisers that was the plan. "BuyMeDesign is all about supporting emerging designers and this is the perfect platform to do it - it's a physical representation of what we do," says Florence Giraudon, founder of BuyMeDesign.

Giraudon, who wants to make it an annual event and take it on the road around Asia, says displaying works in a hotel room - the event a first of its kind for the region - is also a more attractive way for designers to show their work.

"It's more conventional for designers to attend a trade show, but we wanted an unconventional approach. This also offers them a cosy, comfortable and creative space to showcase their work." And more than anything, she says, it's about having fun. "I love seeing people smile when they see the title of the event."