Innovative Dutch design company Droog opens a Hong Kong store
Innovative Dutch design company Droogis opening a store here to showcase eccentric creations, writes Christopher De Wolf
Renny Ramakers is excited to show off Droog's new branch in Hong Kong. "You must see the living room," she says, bounding up to the top floor of the three-storey building on Square Street in Sheung Wan.
"And over here, look at the toilet," she adds, gesturing at glass walls obscured by a metallic veneer. "It changes depending on where you stand."
It's eclectic and eccentric - the qualities for which Droog is known. Founded in 1993 in Amsterdam by Ramakers, a design historian, and Gijs Bakker, an industrial designer, the brand is at once conceptual and commercial.
In the early 1990s, it made its mark by showcasing irreverent pieces suchas Tejo Remy's Chest of Drawers, a jumble of second-hand drawers, and Rody Graumans' 85 Lamps chandelier, a bouquet of ordinary incandescent bulbs.