MAC taps Korean fashion brand Steve J Yoni P for collaboration, with launch in Seoul - Asia’s make-up mecca

To the crowd’s delight, a sextet of male and female skateboarders in slogan T-shirts fly off skate rails and glide onto spray-painted ramps connected to a the catwalk, nearly colliding with the likes of Girls Generation’s Jessica Jung, Son Dambi, and other K-pop stars watching the autumn/winter 2017 fashion show in Seoul for SJYP , the denim line of Korean womenswear label Steve J Yoni P.

The event also saw the launch of the label’s make-up collaboration with international cosmetics maker MAC, featuring a series of limited edition lipsticks, eye glosses, blushes and other items. It’s the first time MAC has worked in this way with a Korean label.

Steve J Yoni P is one of South Korea’s most popular ready-to-wear street style brands. Launched in 2007 by designers, and husband-and-wife team, Steve Jung and Yoni Pai, the brand is known for creating winning combinations of edgy street looks made cute and accessible.

This season’s SJYP collection showcased a variety of punk-meets-country-music-era looks that remind one of Taylor Swift. Models with platinum hair, chunk-dyed bangs, and short, shorn hairstyles that could best be described as pixie mullets appeared in corseted-denim dresses, wide-legged bell bottoms, and a variety of denim jackets embellished with feather patterns, frayed edges as well as sections of glittering blue sequins.