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Sexual harassment and assault
LifestyleEntertainment

Louis Vuitton, Porsche drop Kris Wu over date-rape allegation, days after Chinese consumer brands did the same

  • A teenage beauty influencer’s allegation that Wu, 30, date-raped her and seven other women when they were underage has rocked China’s entertainment industry
  • Du Meizhu said she and others were tricked into going to bars where they were plied with alcohol. Wu denies her allegation and is taking legal action

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Kris Wu attends a brand event in Shanghai in 2020. Several Chinese and international brands have frozen or severed ties with the rapper and model over a beauty influencer’s allegation he date-raped her and other minors. Wu denies the allegation. Photo: VCG via Getty Images
Elaine Yau

Global luxury brands Louis Vuitton and Porsche have joined several Chinese consumer brands in freezing or severing their ties with rapper and model Kris Wu Yifan following an allegation, which he denies, that he date-raped underage girls.

French luxury fashion powerhouse Louis Vuitton, for whom Wu has been an ambassador since 2018, announced on Weibo, China’s answer to Twitter, late on Monday that it had suspended its collaboration with Wu until the results of a judicial investigation are released.

“We put much attention on the accusations against Wu,” the company said.

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German luxury car manufacturer Porsche, which appointed Wu as its China car racing spokesman in April 2021, said on Weibo it had terminated its collaboration with Wu with immediate effect.

Kris Wu outside the venue of a Louis Vuitton show during Paris Fashion Week in January 2020. The brand has suspended him as an ambassador. Photo: Edward Berthelot/Getty Images
Kris Wu outside the venue of a Louis Vuitton show during Paris Fashion Week in January 2020. The brand has suspended him as an ambassador. Photo: Edward Berthelot/Getty Images

Kans (cosmetics), Liby (washing powder), Seeyoung (hair care products) and Vatti (electrical appliances) are among the Chinese brands which in the past week have dropped Wu, 30, a former member of the South Korean boy band Exo.

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