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J.K. Rowling, author of the Harry Potter series, is releasing a few chapters of her new book every week free online. Children are encouraged to send illustrations to the publishers which could be included in the print version and e-book. This marks Rowlings’ return to children’s books.

New book – not a Harry Potter – from J.K. Rowling: kids invited to help illustrate The Ickabog, which is being released free online, chapter by chapter

  • Rowling is releasing a couple of chapters of The Ickabog free online every week on theickabog.com, royalties from the sale of which will help Covid-19 victims
  • Children can send their illustrations to the publishers, some of which will be used for the print and e-book editions of the book

The publication of a new J.K. Rowling story has often been accompanied by lines of robed children, parents, and wizard wannabes waiting outside bookshops to pluck the first volumes from the piles at the stroke of midnight.

That won’t be happening, or not at least until late autumn, for The Ickabog, a children’s story that the Harry Potter author began releasing free online last week to entertain kids in lockdown. Her plan is to continue to publish “a chapter (or two, or three) every weekday” until July 10.

“I think The Ickabog lends itself well to serialisation because it was written as a read aloud book (unconsciously shaped, I think, by the way I read it to my own children), but it’s suitable for seven- to nine-year-olds to read to themselves,” Rowling writes on her website, jkrowling.com.

By May 28, eight chapters of The Ickabog were available at theickabog.com, where young readers are also being invited to help illustrate the story, for possible use in editions to be published in November. Rowling is pledging her royalties to help groups that “have been particularly impacted by the pandemic”.

A promotional image from J.K. Rowling’s website.

What we know so far: The Ickabog has introduced a spoiled, not very bright king, Fred the Fearless (he added the fearless part), who rules the largely prosperous kingdom of Cornucopia. It has also laid out the legend of the monster Ickabog, who figures in stories that have been passed down by generations of the far less prosperous Marshlanders who live on the fringes of Cornucopia.

Where it came from: “The idea for The Ickabog came to me while I was still writing Harry Potter,” writes Rowling. Her plan had been to publish it after the last of the Potter books, but instead she decided to take a break from writing for children. (She published the novel The Casual Vacancy and has been writing a series of detective stories under the pen name Robert Galbraith.)

The Ickabog manuscript went into the attic. When she brought up the idea recently of publishing it online, her two children, now teenagers, were “touchingly enthusiastic”.

Illustrations by artists aged seven to 12 years old can be entered by their parents or guardians to a contest run by the book’s publishers for possible inclusion in their country’s edition of the book. Details can be found at theickabog.com/competition.

According to publisher Scholastic, the 34 winning illustrations will be included in the print and e-book editions of The Ickabog. “Each winner will also receive a copy of the book signed by the author and a prize package of US$650 worth of Scholastic books for the entrant’s school or library of choice.”

Rowling is not in charge of the judging, but she’s inviting parents to post their kids’ illustrations with the hashtag #TheIckabog. And she’s started sharing some and commenting on them, including some from those too young, or too old, to enter the contest.

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