The next Pokémon Go? Star Wars unveils huge augmented-reality game based on ‘Last Jedi’ film
Nintendo scored a huge hit with Pokemon Go last year and Disney is keen to emulate this, releasing its own augmented-reality treasure hunt
If it can work for Pokémon, then why not for the world of Obi-Wan?
An augmented-reality experience as real-world physical hunt is being rolled out next month by another global entertainment franchise, with the next Star Wars film, The Last Jedi, on the near horizon.
Last summer, as the AR scavenger hunt from Pikachu’s universe exploded – spurring a US$7.5 billion market-value surge for maker Nintendo – what’s to keep the Comcasts and Apples and Amazons and Disneys of the world from making our naturally 3D world the exciting new area of augmented exploration on a scale as massive as Pokémon Go?
The short answer from Disney is apparently nothing. It is unveiling its promotional stunt of a free “treasure hunt” on a rather massive scale, the company announced last week.
