Make poachers pay a high price for slaughter of wildlife
Yury Fedotov says too many species face extinction unless action is taken
Bella could be anyone. Bella could be a young girl named after the lead character in the popular movies, but she is not.
Bella is a northern white rhino in Uganda's Ziwa Rhino Sanctuary and she is every bit as popular as the character, only with all the wrong people.
No one wants to follow Bella on Facebook or Twitter, ring her name in bright lights, or shower her with awards; instead, poachers want her dead, so they can harvest her priceless rhino horn.
Today, there are fewer than six northern white rhinos left in the world. The largest of all rhinos is being driven towards oblivion despite desperate attempts to keep these animals alive. It is a similar story for other rhino species.
Two rhino subspecies, the western black rhino and the Vietnamese Javan rhino have been declared extinct and lost to us. In South Africa alone last year, over 1,200 rhinos were slaughtered by poachers.
The killing of elephants, tigers and other wildlife follows the same grisly pattern. As numbers decline, prices rise, creating additional demand, leading to increased poaching.