The nice public relations lady said she had a feature idea for me: “Asian consumers drive demand for non invasive aesthetic treatments” - Exclusive interview opportunity with Tom Yorkey, vice president of research & development, Solta Medical.
I looked Solta up. It claims to be a global leader in the medical aesthetics market, providing “innovative solutions with proven efficacy and safety, backed by over 10 years of clinical study and research.” They offer aesthetic energy devices for “skin resurfacing and rejuvenation, acne reduction, body contouring and skin tightening.”
Folks in the slimming, aesthetics and skincare fields rarely approach me with “interview opportunities” because I ask those pesky things beginning with “Q” – questions. It was the ultra-sincere Utah Mormon chaps with searing blue eyes from Nu Skin who some years ago branded me a dream stealer. Just because I inquired into their multi-level marketing methods. I rather liked “dream stealer.” But generally this sector prefers journalists who are less irritating than me.
I wondered what California-based Solta was up to in Hong Kong. What was the story? The PR lady Sana said there was a trend for men seeking treatments to achieve a natural physical appearance. Don’t they look natural already? And how much does whatever these men are doing to look natural cost? Sana said only Mr Yorkey could divulge that.
But she could tell me that Solta would be introducing "Total Campaign" - the “highly effective non-invasive laser treatment Thermage Total Tip alongside its other popular treatments, “Liposonix” and “Fraxel.”
Could I make the press conference at the Four Seasons Hotel? Sorry, no. I asked for specific information instead: what are Liposonix and Fraxel and what do they do? Where can I get them?
