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Homebuyers snub China Evergrande’s Emerald Bay project again as rivals outperform in Hong Kong sales

  • China Evergrande sold 30 of 253 units in the second phase of its Emerald Bay project in Tuen Mun
  • Mainland’s biggest developer by sales fails to capture better sentiment seen elsewhere in Hong Kong during a spate of property offerings at the weekend

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An aerial view of the Emerald Bay project in Tuen Mun during its construction in May last year. Photo: May Tse
Zhang Shidongin Shanghai
China Evergrande Group saw a weak response from homebuyers to its third round of sales at its Emerald Bay Phase 2 project on Sunday, failing to replicate the upbeat sales recorded by competing developers over the weekend.
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The developer sold 30 of the 253 units on offer in the Tuen Mun project in the New Territories, according to property agencies.

Oversupply in the district and general caution amid the worsening Covid-19 pandemic may have affected the take-up rate, some agencies said.

Since the second phase of the Emerald Bay was launched last year, the Guangdong-based developer sold only one-third of the units at the first round in March, and another 18 in the second round a month later, based on previous reports.

Sammy Po Siu-ming of Midland Realty in a 2017 file picture. Photo: Xiaomei Chen
Sammy Po Siu-ming of Midland Realty in a 2017 file picture. Photo: Xiaomei Chen
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“This is an old project that was put onto the market a while ago, so there’s not much fresh interest in it,” said Sammy Po Siu-ming, chief executive of the residential division at Midland Realty. “A new project nearby will be launched soon, so that is also keeping some buyers away.”

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