From the pool and the track, sports stars Stephanie Au, Nicholas Choi, Cecilia Yeung, Tony Wu and Yvette Kong are now on the catwalk and in the spotlight
Winners of Youth With You Season 2, with a unique blend of gender neutral and pop princess members, The9 look set to take C-pop to the world
Stars like Yang Mi, Li Xiaolu and Chen He all switched to live streaming to sell products online during lockdown – as the entertainment world picks up again, how will celebrities and brands react to the new normal?
Louis Vuitton collaborated with Song Jia and Li Jiaqi and Gucci asked Chris Lee, Ni Ni and Lu Han to record love messages commemorating May 20
Virtual supermodels saved fashion during coronavirus lockdown – but are these AR and VR technologies the ‘new normal’ for luxury brands?
And which social media celebrity managed to sell a rocket launch service – for US$5.6 million – from behind quarantine?
Quarantine-friendly Animal Crossing: New Horizons, by Nintendo, is a game in which the player embarks on a journey on a deserted island – and can create their own styles
Victoria’s Secret named Zhou Dongyu its latest China ambassador, BMW has Jackson Yee as its face, and Wan Li Mu asked 5 Chinese celebrities to help promote its brand
Shopping-deprived consumers in China are embarking on huge spending sprees after being on lockdown, in quarantine, and observing months of social distancing
Luo managed to sell everything from Xiaomi smartphones to Gillette razors on Douyin to earn more than US$15.5 million, and now has more than 7.8 million followers on the social media platform
TikTok, Taobao, Shanghai Fashion Week online, LV’s Little Red Book, and other Chinese platforms showcased luxury items and earned millions of dollars
This week, coronavirus has been forcing luxury brands to look at new ways they can reach Chinese consumers; meanwhile, Lanvin’s CEO has resigned
The global pandemic has hurt sales in China and luxury brands are suffering, but now that China is slowing starting to recover, will these companies rebound as well?
Celebrities in K-drama hits from Her Private Life to Crash Landing On You have put the spotlight on fashion brands like Avou Avou and Couronne, and fans are wondering if they can also get their hands on them
From Secret Garden to Her Private Life, Mr. Sunshine and Goblin, these Korean series might offer even better viewing the second time around
Progressive luxury brand Gucci’s new AR app for its Ace sneakers has made it easy and fun for its millennial fan base to go virtual shopping
Celebrity-packed variety gala, seen by 1.13 billion people worldwide this year, offers firms unrivalled exposure to their products
Not all luxury brands have figured out their way to the Chinese appetite or wallet