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He Jiaxun
He Jiaxun
He Jiaxun is head of the Institute for Nation(al) Branding Strategy at East China Normal University and concurrently the Chinese dean of the university's Asia-Europe Business School.

Beyond selling through the internet or developing internet-based products, visionaries are using it as a testing ground for novel ideas and improvements, including ‘employee sharing’ to direct resources to where they are most needed.

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As part of its economic transformation, China needs to encourage brand building. For the best lessons, it must look beyond its high-profile tech titans and at traditional manufacturers like home-appliance label Casarte.