Unlike in Shanghai and Beijing, fashion is less about social status or reputation in the Sichuan capital, allowing for cool, nonchalant styles different to those found in China’s other major cities

Fashion photography in China has been dominated by a few big names. This is about to change as a talented new generation get their feet in the door. Here are five of the hottest new shooters working in the country

Kyoto-born Mao Usami and Sweden’s Alve Lagercrantz of Sirloin, the brand that was in the spotlight recently for its buzzy, augmented reality show in China’s fashion capital

Publications such as Rouge Fashion Book are looking to create something edgy and arty for the expanding Chinese niche market, bypassing China’s tight media controls with a Chinese and an American version

A generation of Chinese have grown up media savvy and internationally minded, and ceremonies that mix traditional and modern or Western elements are among the growing wedding trends among the rich and famous in China

Fur is a US$17 billion-a-year industry in China and Haining, near Shanghai, is its hub; the city sees no reason for pessimism as the use of imitation fur grows, and is promoting its products to the world

An online mass marketplace known for cheap goods and knock-offs might not seem the obvious place to launch an independent fashion business, but Taobao lets designers reach China’s youth market and get rapid feedback

Established brands and emerging designers are playing to the national pride of Chinese youth by emblazoning Chinese characters on their fashions and using the colours of the national flag

Despite a 2,000-year tradition of tea drinking, coffee culture has been quick to conquer China, pushing tea houses out of business. But new cafes serving quick-to-make tea drinks with added milk, cream or fruit suggest there’s room for both brews

China’s celebrity culture has blossomed over the past five years, with stars attending numerous local and international events. Helping them look elegant are celebrity stylists who are becoming famous in their own right

Chinese students and tourists and Chinese Australian residents are responsible for up to two-thirds of luxury retail sales in Sydney and Melbourne and fashion brands are increasing their retail presence and grooming Chinese influencers

From the region’s first eco-fashion week to changing consumer attitudes in China, Asia-Pacific – long known more for its mass-produced clothing – is joining a worldwide movement towards sustainable fashion

Chinese actress Zhang Meng’s presence at the Melbourne Cup may have passed locals by, but she was at racing down under’s premier event to promote to her Weibo followers Australian fashion brand Elliatt’s affordable luxury

The recent death of a 14-year-old Russian model shone a spotlight on the Chinese industry. A multilayered agency system, partying culture and transient population make China a risky proposition for aspiring overseas models

‘Go With The Flaw’ capsule collection’s launch in Beijing coincides with Italian label taking to Instagram to delete all posts of edited photos to underline that ‘perfection is boring’

From high-top trainers and hip-hop swag to Hello Kitty, the 2017 streetwear trade show’s collections were vast and varied, reflecting Chinese millennial tastes

Chinese live-streaming platforms inform hundreds of millions of consumers  - including growing numbers of men -  who are buying more premium and organic cosmetics

With money to spend and a willingness to take more risks than their global counterparts, China’s post-’80s generation is blurring fashion’s boundaries, some taking their cues from supermodels such as Ju Xiaowen and Liu Wen

People in China are growing bolder and more experimental with what they wear, providing ample fodder for bloggers and scenesters who busily snap the evolving, and sometimes quite shocking, street styles

China’s premier fashion event, which featured 85 brands over eight days, has seen menswear designers make particular strides this past week

Looks with exaggerated proportions, wide-leg trousers, high necklines, and neutral tones cut with shiny metallics are among the common themes on the catwalks this week